KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the “H-5” was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model “K”, the work of designer Egmont Arens. The brand’s stand mixers have changed little in design since, and attachments from the model “K” onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. It was in the late ’80s with a promotional campaign on the back of an expansion by retailer Williams-Sonoma that saw brand awareness double in three years.
Egmont Arens was hired in the 1930s to design a low-cost series of mixers. This resulted in the production of the KitchenAid Model “K” which showed streamlined lines for the first time, and the KitchenAid standard design remains relatively unchanged since. The silhouette has since been made a registered patent with the U.S. Patent and Trademark Office. In 1997 the San Francisco Museum of Modern Art selected the KitchenAid stand mixer as an icon of American design. There is an attachment hub on the front of each mixer. Every KitchenAid mixer since the introduction of the Model “K” has allowed for cross-generational attachment compatibility, meaning that attachments from the 1930s can be used on modern mixers, and vice versa. Initially the mixers were only available in white; a range of four colors was introduced in 1955.
Today, some KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec while some products are manufactured in China, and its appliances are distributed throughout North America. All KitchenAid stand mixers are made in its factory in Greenville, Ohio. The die-cast parts of the machines are hand worked to remove imperfections on the metal cases. A factory tour, known as the “KitchenAid Experience”, is conducted by the assembly line workers. For more info visit : http://corjusenterprises.net/kitchenaid-american-home-appliances/
Egmont Arens was hired in the 1930s to design a low-cost series of mixers. This resulted in the production of the KitchenAid Model “K” which showed streamlined lines for the first time, and the KitchenAid standard design remains relatively unchanged since. The silhouette has since been made a registered patent with the U.S. Patent and Trademark Office. In 1997 the San Francisco Museum of Modern Art selected the KitchenAid stand mixer as an icon of American design. There is an attachment hub on the front of each mixer. Every KitchenAid mixer since the introduction of the Model “K” has allowed for cross-generational attachment compatibility, meaning that attachments from the 1930s can be used on modern mixers, and vice versa. Initially the mixers were only available in white; a range of four colors was introduced in 1955.
Today, some KitchenAid products are manufactured in Ohio, South Carolina, Mississippi, Indiana, Arkansas, Ontario, and Quebec while some products are manufactured in China, and its appliances are distributed throughout North America. All KitchenAid stand mixers are made in its factory in Greenville, Ohio. The die-cast parts of the machines are hand worked to remove imperfections on the metal cases. A factory tour, known as the “KitchenAid Experience”, is conducted by the assembly line workers. For more info visit : http://corjusenterprises.net/kitchenaid-american-home-appliances/
No comments:
Post a Comment