KitchenAid is an appliance brand owned by Whirlpool Corporation that was started in 1919 by The Hobart Corporation to produce stand mixers. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model “K”, the work of designer Egmont Arens. The KitchenAid K5-A sold for $109 when it was introduced in 1941. At the time, the federal minimum wage was only 40 cents per hour!
The brand’s stand mixers have changed little in design since, and attachments from the model “K” onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. It was in the late ’80s with a promotional campaign on the back of an expansion by retailer Williams-Sonoma that saw brand awareness double in three years.
The San Francisco Museum of Modern Art selected the KitchenAid stand mixer as an icon of American design in 1997. Every KitchenAid mixer since the introduction of the Model “K” has allowed for cross-generational attachment compatibility, meaning that attachments from the 1930s can be used on modern mixers, and vice versa. Initially the mixers were only available in white; a range of four colors was introduced in 1955. For more info visit : http://corjusenterprises.net/kitchenaid-high-end-appliances/
The brand’s stand mixers have changed little in design since, and attachments from the model “K” onwards are compatible with the modern machines. Dishwashers were the second product line to be introduced, in 1949. It was in the late ’80s with a promotional campaign on the back of an expansion by retailer Williams-Sonoma that saw brand awareness double in three years.
The San Francisco Museum of Modern Art selected the KitchenAid stand mixer as an icon of American design in 1997. Every KitchenAid mixer since the introduction of the Model “K” has allowed for cross-generational attachment compatibility, meaning that attachments from the 1930s can be used on modern mixers, and vice versa. Initially the mixers were only available in white; a range of four colors was introduced in 1955. For more info visit : http://corjusenterprises.net/kitchenaid-high-end-appliances/
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