Monday, 7 September 2015

High-End Appliance Major Brands

Whirlpool Corporation is an American multinational manufacturer and marketer of home high-end appliances headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The company is listed in Fortune 500 and has annual revenue of approximately $18.4 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht and Consul. After acquiring the Maytag Corporation on March 31, 2006, the Whirlpool Corporation surpassed Electrolux to become “the largest home appliance maker in the world.”

Maytag Corporation was an American home and commercial high-end appliance company headquartered in Newton, Iowa. It is now a division of the Whirlpool Corporation.


 In major high-end appliances, Maytag was among the top three companies in the North American market, offering a full line of washing machines, dryers, dishwashers, cooktops, refrigerators, and ranges under the Maytag, Jenn-Air, Amana, and Magic Chef brands.

Maytag sold multiple small appliances including a cordless iron under the Maytag brand, a mixer and blender under Jenn-Air, the company also sold the popular Skybox and Rookie home-vending products.

In floor care, Maytag owned the Hoover brand, the market leader in North America and the floor-care brand with the highest consumer recognition and buying preference.


 In commercial products, Maytag owned Dixie-Narco, a leader in refrigerated soft drink and specialty vending machines as well as Jade cooking products and Amana commercial cooking products.

Jenn-Air high-end appliancesMaytag had presence in markets around the world, including sales operations in Mexico, the United Kingdom, Japan, and Australia. The corporation’s export sales and marketing, licensing of brands, and international joint ventures was coordinated by Maytag International in Schaumburg, Illinois.


 The original Jenn-Air Products Company was founded by Louis J. Jenn in Indianapolis, Indiana in 1947, later becoming simply Jenn-Air. In the early years, the company was focused on manufacturing and marketing of industrial fans for use in a variety of commercial and industrial applications. In 1961, Jenn-Air’s integration of one of these fans to a cook-top range lead to the invention of the first self-ventilated downdraft range. The company expanded its product line to include many other kitchen appliances including microwave ovens, refrigerators, dishwashers, and small appliances such as mixers and blenders. For more info visit : http://corjusenterprises.net/high-end-appliance-major-brands/

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